In an increasingly complex shopping ecosystem, social media channels are emerging as easier, more streamlined ways to unravel the discovery experience. Social commerce, representing 11.7% of ecommerce sales in China, had a head start in the West, but has been slower to be adopted, representing only 3.4% of all sales. There is a huge opportunity within social commerce, specifically within livestreaming, to make up some of this ground, as 82% of social platform users would prefer to watch a live video compared to any other type of social post. In this playbook, you’ll learn Live Commerce Best Practices and Watch-Outs, a deep dive into the market from tech providers, as well as case studies. Download the full report below.
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