Publicis Commerce compiled our 2021 Back to School overview by taking a look at some of the biggest trends we saw this year, along with analysis from several of our closest partners. This report is underpinned by a deep dive analysis from our proprietary technology tool Commerce Intelligence, which offers insights and analysis into what’s happening on the digital shelf and offers brands prioritized actions and optimizations for winning across commerce retailers.
We analyzed the top Back to School related categories – from electronics to office & school supplies to teaching materials – to uncover the top brands that played in each category, identify sales strategies and provide tips for brands looking to understand how to win during a shopping event like Back To School.
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